usa

usa is a Milan-based architecture office producing architecture and research with both traditional and non-traditional practice. usa embraces each project's occasion and complexity: of economy, culture, space and beauty. Founded in 2021, usa is led by Alexei Haddad (MSc BEnvs) with current projects in Italy, Australia and China. 

Projects

Upon Pro Shanghai

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Approach: Buildable, Commercial
Scope: Interior design 
Program: Retail
Place: IAPM Shanghai, PRC
Status: Built
Collaborators: Rafael Walonowski (art direction)
Team: Olivia Chen, Alexei Haddad

Retrosuperfuture Rinascente

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Approach: Commercial 
Scope: Interior design
Program: Retail
Place: Rinascente Milan, Italy
Status: Built

Economy house 2

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Approach: Buildable, Economic
Scope: Architecture, Alterations
Program: Residential
Place: Melbourne, Australia
Status: Planning
Team: Giada Zuan, Alexei Haddad

Upon Pro Shenzhen

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Approach: Buildable, Commercial
Scope: Interior design
Program: Retail
Place: Uniwalk Shenzhen, PRC
Status: Built
Collaborators: Rafael Walonowski (art direction)

Crawl kitchen

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Approach: Buildable
Scope: Interior design
Program: Residential
Place: Milan, Italy
Status: Built

Lite punk kitchen

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Approach: Economic, Experimental
Description: Cantilevered kitchen bench with Greaseproof Paper splashback, Melamine, Stainless
Status: Concept

Situation Room office

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Approach: Buildable, Economic
Scope: Interior Design
Program: Office
Place: Milan, Italy
Status: Built

A-COLD-WALL* Spring Summer 2025

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Approach: Commercial
Scope: Coordination
Program: Retail
Place: Milan, Italy
Status: Built
Collaboration: Ken-Tonio Yamamoto (Creative direction)

Economy house 1

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Approach: Buildable
Scope: Interior design
Program: Residential
Place: Perugia, Italy
Status: Concept

City house

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Approach: Experimental, Economic
Scope: Architecture, Addition
Program: Residential
Place: Perth, Australia
Status: Built
Team: James Oberin (project architect), Giada Zuan, Svitlana Usychenko
Image: Traianos Pakioufakis

Nike Lunar Foam x Slam Jam

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Approach: Commercial
Scope: Coordination
Program: Installation
Place: Milan, Italy
Status: Built
Collaborators: Beatrice Bonino (artist)

Napapjiri Fall Winter 24

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Approach: Commercial
Scope: Coordination
Program: Installation
Place: Milan, Italy
Status: Built
Collaborators: 1KG studio (Creative direction)
Team: Claudia Decaro, Alexei Haddad

NGV Architecture Commission competition

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Approach: Experimental, Economic
Scope: Competition
Program: Installation
Place: Perth, Australia
Status: Concept
Collaborators: James Oberin (project architect), Leonidas Koumouris

Chupungnyeong Library competition

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Approach: Experimental
Scope: Competition
Program: Library
Place: Chupungnyeong, ROK
Status: Concept
Collaborators: Achraf Boui

Yeomchang-dong Youth Culture Centre competition

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Approach: Economic, Buildable
Scope: Competition
Program: Public
Place: Seoul, ROK
Status: Concept
Collaborators: architectural/practice (local), Louis Horne

Seoul Metropolitan Dong-daemun Library competition

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Approach: Commercial
Scope: Competition
Program: Public
Place: Seoul, ROK
Status: Concept
Collaborators: (AB)normal

TNF Chamonix UTMB installation

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Approach: Commercial
Scope: Coordination
Program: Installation
Place: Milan, Italy
Status: Built
Collaborators: 1KG studio
Team: Claudia Decaro, Alexei Haddad

GR10K x Modes

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Approach: Commercial
Program: Retail
Place: Milan, Italy
Status: Concept

Lemaire Spring Summer 23

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Approach: Commercial
Scope: Coordination
Program: Performance
Place: Paris, France
Status: Built
Collaborators: The Performance Agency (Creative Direction)

Villa Torno

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Approach: Buildable, Economic
Scope: Feasibility study
Program: Residential
Place: Torno, Italy
Status: Concept

British house

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Approach: Buildable, Economic
Scope: Feasibility study
Program: Residential
Place: London, United Kingdom
Status: Concept

zurr.com data centre

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Approach: Experimental
Description: Research project on data centres and public image in architecture.
Program: Industrial
Place: Zurich, Switzerland